Research
Our Own Research - Powerbay Motors Report™
This program was launched with a test market for over a year. The results of that test far exceeded our
expectations. With over 50 individuals actively implementing the program, all who followed the program
as outlined had moderate to very successful results. Top performers averaged 2-3 vehicle transactions a day
ranging from $300 to over $5000 net profit per sale.
The highest reported net profit from a Driving Online Dollars transaction was $5800.00 net profit. The testimonials
on the home page and on the testimonials page are from that test.
eMarketer - The Race is On - March 2007
This is an extensive research project that pulls data from all major online automotive sales up to 2007 and
showing projection analysis to 2010. $21 billion was spent in the automotive industry on advertising.
At $21 billion in overall spending, the automotive industry is the largest US advertising category, but
automakers and dealers continue pulling ad dollars out of traditional media and redirecting them to microsites,
digital media, SEM, mobile marketing and VODs.
Click here to see executive summary for this research project.
JD Power and Associates - Using the Internet to Choose a Car - 2007
Once vehicle choices have been narrowed, visit the manufacturer's site to build a vehicle, view pricing information, and request dealer quotations (several independent Web sites offer these tools as well). Search engines are an excellent way to research different technologies, get a preview of a future vehicle model, or find popular online consumer forums, blogs, and message boards about specific brands.
The best way to navigate the automotive maze of makes and models is with knowledge. Thankfully, the world's largest research library, the Internet, is only one click away.
Click here to see research based article.
The Auto Industry Takes a Digital Turn - March 14th, 2007
Tire-kickers are now mouse-clickers.
Despite a 3.4% decline in ad spending in 2005, the last full year for which figures are available, at $21 billion in
overall spending the automotive industry is still the single-largest US advertising category. So, where auto ad dollars
go often determines where other marketing budgets follow.
Automakers and dealers pulled dollars out of television, newspaper and magazine media buys and redirected them to digital media in 2006," says Lisa Phillips, eMarketer senior analyst and the author of the new Automotive Online: The Race Is On report, "including rich media ads and microsites, search engine optimization and mobile marketing, and short films and video-on-demand."
eMarketer predicts the automotive category, consisting of manufacturers, dealers and after-market vendors, will account for $2.69 billion, or nearly 14%, of the $19.5 billion estimated to be spent on Internet advertising and marketing this year.
Click here to see research based article.
Nielsen Ratings - Spotlight Automotive Advertising - September 29, 2005
With the 2006 auto models rolling into the showrooms shortly, Nielsen Monitor-Plus takes a closer look at how the automotive industry distributes its advertising dollars.
Click here to see report.
Jupiter Research - Increasing the internet's Value to Drive Channel Sales - January 3rd 2007
The Internet is increasingly becoming an important sales channel among dealerships, and as a result, dealers continue to increase their online advertising budgets. As dealers increase Internet usage in selling cars, their expectations go beyond generating leads.
Dealers are seeking partners that provide them with high-quality leads that will turn into sales.
Click here to see executive summary for this report.
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